Matth approached us seeking a brand identity that would reflect the heart of his work — storytelling — while honoring the many roles he holds across his platform as a writer,  speaker, teacher, storyteller, and more.

We developed an illustration-forward brand system that balances professional authority with handcrafted warmth. Playful iconography, speech-bubble symbolism, and narrative “easter eggs” were woven throughout the identity, visually reinforcing Matt as both the narrator and guide. The result is a brand that feels imaginative yet structured, and uniquely him.